Research Center for Creative Industries (RSG) is hosting the conference Cultural Tourism Resources, a conference on cultural tourism and a new tourism strategy until 2030 on May 14 in Hof, Akureyri. The conference is being held in collaboration with the Tourism Research Centre (RMF) and the project received funding from Hvati, a fund of the Ministry of Culture and Trade. The conference will also be attended by a number of parties from the cultural sector and the tourism industry.
The aim of the conference is to examine the interaction and role of culture in tourism. Furthermore, the conference is intended to examine how to strengthen databases and research activities that can contribute to the development and progress of cultural tourism.
The conference will provide guests with the opportunity to hear a variety of case studies of successful cultural tourism and academic papers on research in this field. All participants will be able to participate in group work on four themes that will be used to develop RSG's research strategy in the field of cultural tourism. The themes are: Collaboration and cluster thinking, Marketing and promotion issues, Product development and investments, Data bases and research planning.
The event will be streamed, but the stream will be paused during group work.
The conference moderator is Sigríður Örvarsdóttir, curator of the Akureyri Art Museum.
Agenda
09:00 Address – representative of the Minister of Culture
09:10 Cultural tourism in tourism policy – Svanhildur Konráðsdóttir, Chair of the Working Group on Cultural Tourism in the Development of Tourism Policy and CEO of Harpa
09:20 Examples of cultural tourism:
The Settlement Center in Borgarnes – Sigríður Margrét Guðmundsdóttir, Director of the Settlement Center
Magic show on the Strand – Jón Jónsson, ethnographer
1238 The Battle for Iceland – Freyja Rut Emilsdóttir, Managing Director
Meltdown: Can events strengthen fragile communities? – Áskell Heiðar Ásgeirsson, assistant professor at the Faculty of Tourism, Hólar University
Thorbergssetur – Þorbjörg Arnórsdóttir, director of Þórbergssetur
Lava Show – Ragnhildur Ágústsdóttir LadyLava, founder of LavaShow
10:30 Coffee break
10:45 Destinations – stories, museums and entrepreneurship
Research and development projects:
Cultural Heritage and Tourism Ecosystems: Narratives and Creative Processes for Strengthening Communities and Settlements –Katrín Anna Lund, professor of tourism studies at the University of Iceland
Common interests of museums and tourism in Iceland –Guðrún Dröfn Whitehead, Assistant Professor of Museum Studies
Intangible Cultural Heritage: Development and Sustainability -Ingibjörg Benediktsdóttir, project manager at the Þingeyingar Knowledge Network
Tourism, trauma and technology for mediation –Sigurjón Hafsteinsson, professor at the University of Iceland
11:45 Brief discussions
12:00 Lunch
13:00 Group work
Collaboration and cluster thinking
Marketing and promotional matters
Product development and investments
Databases and research program
14:30 Coffee break
14:50 Presentations and discussions in group work
15:50 Closing remarks – representative of the Minister of Industry and Trade
16:00 Conference closed
Please register your attendance either on site or via the live stream below. Registration closes at 12 noon on Monday, May 5th.