International Museum Day, May 18, 2018

Hyperconnected museums: new approach, new visitors

InternationalInternational Museum Day is celebrated annually on 18 May by the International Council of Museums (ICOM). About 35,000 museums in 140 countries participate. Museums around the world organize events on the day, weekend or even the entire week of 18 May, and have done so every year since 1977.

Each year, ICOM chooses a theme for International Museum Day that is related to issues that are currently on the agenda in society. Hyperconnectivity is a concept that smIn 2001, the many communication channels we have today, such as in-person communication, email, instant messaging, etc., were considered.ll, telephones and the Internet. This global communication network is becoming more complex, diverse and interconnected with each passing day. Museums have followed this development in today's hyperconnected reality. That is why the International Council of Museums (ICOM) chose the theme for International Museum Day 2018 as "Hyperconnected Museums: New Approaches, New Visitors". 

It is impossible to understand the role of museums without considering all the connections they form. They are an integral part of the local community, the cultural landscape and the natural environment. Thanks to technology, museums can now reach far beyond their immediate target audience and find new visitors by approaching their collections in a different way; whether by digitizing the collection, adding multimedia elements to exhibitions or through simple methods such as hashtags that allow visitors to share their experiences on social media.

However, technology is not the root of all these new connections. As museums strive to maintain their relevance in society, their focus has increasingly shifted to the local community and the diverse groups that make up that community. As a result, in recent years we have seen countless collaborative projects being developed under the guidance of museums, involving minority groups, indigenous peoples, and local community organizations. To engage and strengthen these new groups, museums must find new ways to interpret and present their collections.

See website Icelandic Division Icom